E-Commerce SEO Study Materials
We've built these resources from actual client work in Thailand's competitive online retail space. Nothing theoretical here—just what actually worked when we needed product pages to rank and convert.
Running an e-commerce site means dealing with thousands of product pages, constantly changing inventory, and fierce competition. These materials walk through the approaches that helped our clients get more visibility without breaking their budgets or overwhelming their teams.
- Technical optimization guides specific to product catalogs and category structures
- Content frameworks developed from successful campaigns across different retail verticals
- Downloadable templates and checklists you can use right away
- Real examples from projects we completed between January and March 2025
Foundation Resources
Product Page Architecture
We broke down how to structure product pages so they actually get indexed properly. Covers URL patterns, internal linking between related products, and how to handle variants without creating duplicate content issues.
Category Optimization Framework
Your category pages need to do two jobs at once—help people browse and rank for competitive terms. This guide walks through balancing those needs based on what worked for a home goods retailer in Bangkok.
Schema Implementation
Product schema can improve your search appearance significantly. We documented the exact markup we use, common mistakes to avoid, and how to test everything before launch.
Practical Implementation Guides
Each guide focuses on a specific challenge we see clients struggle with. Written from experience, not theory—these are the documents our own team references during projects.
Technical Crawl Issues
Large product catalogs create crawl budget problems. This guide covers how to prioritize what gets crawled, fix pagination properly, and handle out-of-stock items without hurting SEO.
Updated February 2025Site Speed for Retail
Product images and comparison tools slow sites down. We documented specific optimization techniques that improved load times for a fashion retailer without sacrificing visual quality.
Updated January 2025Content at Scale
Writing unique descriptions for hundreds of products isn't practical. This framework shows how to create templates that work while keeping enough variation to avoid duplicate content penalties.
Updated March 2025Mobile Commerce SEO
Thai shoppers browse on mobile first. This guide addresses the specific technical and UX considerations that affect both rankings and conversions on smaller screens.
Updated February 2025Review Integration
Customer reviews help with both trust and SEO. We walk through implementation approaches that get you the search benefits without creating maintenance nightmares.
Updated January 2025Seasonal Campaign Planning
Major shopping periods require advance preparation. This guide covers the technical and content work needed to capture seasonal traffic without scrambling at the last minute.
Updated March 2025Downloadable Resources
Templates and checklists we created for our own projects. Use them as starting points and adapt them to fit your specific situation.
Technical Audit Checklist
Comprehensive checklist covering crawlability, indexation, site speed, mobile optimization, and structured data implementation for e-commerce platforms.
Product Page Template
Structured template for product page optimization including title patterns, description frameworks, schema markup, and internal linking strategies.
Launch Preparation Guide
Pre-launch checklist covering technical setup, content review, analytics configuration, and post-launch monitoring for new e-commerce sites.
Monthly Monitoring Framework
What to track each month to catch problems early and identify opportunities. Includes metric priorities and reporting templates we actually use.
Ready-to-Use Templates
These aren't generic templates. Each one reflects solutions we developed for actual client challenges. You'll need to adapt them to your specific products and market, but they give you a solid starting structure.
The product description template, for example, came from work with an electronics retailer who needed consistency across 800+ items. The category page framework helped a clothing brand organize their growing catalog without creating SEO conflicts.
- Meta title and description patterns for different product types
- Category page content structures that balance SEO and usability
- Internal linking frameworks for product relationships
- Seasonal campaign planning worksheets
- Technical specification documentation formats
Implementation Case Studies
Detailed breakdowns of actual projects. We share what we tried, what worked, what didn't, and what we'd do differently next time.
Restructuring a Growing Catalog
This Bangkok-based retailer had grown to over 2,000 products across dozens of categories. Their original site structure made sense when they had 200 items, but it created navigation confusion and SEO problems as they expanded.
We rebuilt their category hierarchy and URL structure. The tricky part was maintaining existing rankings while making significant changes. The case study walks through our migration approach, the temporary ranking fluctuations we saw, and how long it took for the new structure to show improvements.
Three months post-launch, their category pages started ranking for broader terms they'd never captured before. Product pages also benefited from clearer internal linking patterns.
Solving the Variant Problem
A clothing retailer needed to handle products with multiple colors and sizes without creating duplicate content. Their platform wanted to create separate URLs for each variant, which would have been an SEO disaster.
We implemented canonical tags, structured the product data properly, and created a system where variants loaded dynamically on a single product page. The case study details the technical implementation and explains how we convinced their development team this was worth the extra work.
Typical Implementation Timeline
Based on our experience with mid-sized e-commerce sites, here's what a realistic optimization project looks like. Your timeline might vary depending on platform limitations and team availability.
Weeks 1-2: Technical Assessment
Comprehensive audit of current site structure, crawlability issues, indexation problems, and technical debt. We identify quick wins and longer-term projects during this phase.
Weeks 3-4: Strategy Development
Creating the optimization roadmap based on audit findings. This includes prioritizing fixes, establishing content frameworks, and planning the implementation sequence to minimize disruption.
Weeks 5-8: Core Implementation
Making the major technical changes—site structure improvements, schema implementation, speed optimization. We typically roll out changes gradually rather than all at once to monitor impact.
Weeks 9-12: Content Optimization
Applying content frameworks to product and category pages. This phase takes longer because it requires review and approval, especially for client-facing copy.
Ongoing: Monitoring and Refinement
Tracking performance, identifying new opportunities, and making adjustments based on data. SEO for e-commerce isn't a one-time project—it requires consistent attention as your catalog evolves.
Analysis Tools and Methods
Good SEO decisions require good data. These resources cover the tools we use most often and how we interpret the results for e-commerce sites specifically.
You'll find guides on setting up proper tracking, identifying technical problems before they hurt rankings, and analyzing competitor strategies without obsessing over them.
The competitive analysis framework is particularly useful. Instead of trying to copy what larger competitors do, it helps you identify gaps where you can compete effectively with your resources.
Keep Learning with Us
We update these materials regularly as we work on new projects and find better approaches. If you're dealing with specific e-commerce SEO challenges, our learning program goes deeper into implementation details.
Explore Learning Program