SEO Training for E-Commerce Teams
We've spent years working with online stores throughout Thailand, and honestly, most teams know their products inside out but struggle when Google's involved. That's where this program comes in.
This isn't theory for the sake of it. We focus on what actually moves the needle for e-commerce sites—product page optimization, technical fixes that matter, and content strategies that bring in buyers rather than just browsers. Our next cohort starts in March 2026, giving your team practical skills they'll use immediately.
Ask About Training OptionsHow the Program Unfolds
We break things down into four phases over sixteen weeks. Each builds on the last, so you're not overwhelmed trying to learn everything at once.
Search Foundations
Weeks 1-4You can't optimize what you don't understand. We start with how search engines actually work—not just Google's official line, but what we've observed across hundreds of e-commerce sites. You'll learn why some product pages rank while identical ones don't.
- Keyword research specifically for product catalogs
- Understanding search intent for commercial queries
- Competitor analysis that reveals gaps you can exploit
- Tools setup and baseline measurement
Technical Essentials
Weeks 5-8This is where most e-commerce sites leak potential traffic. Page speed matters more for product pages than you'd think. Site architecture can make or break your category pages. We tackle the technical stuff that actually impacts sales.
- Site structure and URL optimization for large catalogs
- Mobile performance tuning for checkout flows
- Schema markup for products, reviews, and pricing
- Crawl budget management when you have thousands of SKUs
Content Strategy
Weeks 9-12Product descriptions that rank and convert. Category pages that do more than list items. Blog content that actually supports sales rather than existing in isolation. We'll show you what works based on data from real stores.
- Writing product content that satisfies both users and algorithms
- Building category hierarchies that distribute link equity effectively
- Creating supporting content that addresses pre-purchase questions
- Internal linking strategies for e-commerce sites
Advanced Tactics
Weeks 13-16Once the fundamentals are solid, we explore what separates good rankings from great ones. Link building approaches that work for online stores. Local SEO integration for businesses with physical locations. Analytics that inform decisions rather than just track numbers.
- Building authority in competitive product categories
- Managing seasonal inventory from an SEO perspective
- Measuring what matters: tracking revenue-focused metrics
- Ongoing optimization frameworks you can maintain internally
Training Formats That Fit Your Business
Different teams have different needs. We've structured options that work whether you're a small operation or a larger company with multiple departments.
Team Workshops
Bring your whole marketing team. We run intensive sessions at your office or ours, working through concepts together and applying them to your actual site. Most effective when you need everyone on the same page quickly.
- Customized to your product catalog and industry
- Direct access to your site's data during sessions
- Collaborative problem-solving on real issues
- Follow-up support for implementation questions
Individual Mentoring
One person from your team works directly with our trainers over several months. Best for businesses that want to develop internal expertise gradually while applying concepts continuously.
- Flexible scheduling around business demands
- Personalized curriculum based on skill gaps
- Regular check-ins to review progress
- Focus areas adjusted as priorities shift
Remote Learning
Not everyone can commit to in-person sessions, and that's fine. Our remote format includes live video instruction, recorded materials you can reference later, and project work we review together.
- Weekly live sessions with Q&A time
- Access to resource library and templates
- Community forum with other participants
- Certificate upon completion of assignments
Who Benefits Most
This program works best for marketing teams at established e-commerce businesses. You're already getting some organic traffic but know there's more potential. Maybe you've tried DIY SEO with mixed results, or you've relied on agencies but want internal capability.
- Marketing managers who need their team skilled up in SEO fundamentals
- Content teams responsible for product descriptions and category pages
- Technical staff who handle site maintenance and need SEO context
- Business owners tired of not understanding what their agencies are actually doing
We're selective about participants. The program requires commitment—weekly sessions, homework assignments, applied projects using your real site. But if you put in the effort, you'll have skills that pay dividends for years.
What You'll Actually Walk Away With
Skills are great, but what can you do with them? By program end, you'll have created a comprehensive optimization plan specific to your store. Not generic recommendations—actual prioritized actions based on your data, your competitors, and your resources.
- Documented technical audit with fixes ranked by impact and difficulty
- Keyword mapping for your entire product catalog and content strategy
- Content templates optimized for your target search queries
- Measurement framework tracking metrics that matter for your business
Just as important: you'll know what to do next. SEO isn't a one-time project. You'll leave with processes for ongoing optimization, knowing what to monitor and when to adjust course.
